Earning Model
Transparent revenue streams and sustainable growth strategy
💰 Revenue Philosophy
We believe in sustainable, transparent monetization that aligns with our open-source values. Our earning model ensures platform growth while maintaining community trust and accessibility for all users.
Core Principles
🌐 Open Core Model
Core platform remains free and open-source, with premium features for enterprise needs.
📈 Value-Based Pricing
Pricing reflects the business value delivered, not arbitrary feature limitations.
🤝 Community First
Revenue supports community growth, infrastructure, and continued innovation.
🔄 Reinvestment
Profits are reinvested in platform development, community programs, and team growth.
🏗️ Revenue Streams
1. SaaS Platform (70% of Revenue)
Our primary revenue source through Software-as-a-Service subscriptions:
Individual & Startup Plans
Free
- ✅ Up to 5 workflows
- ✅ 1,000 executions/month
- ✅ Community support
- ✅ Basic integrations
- ✅ Open source access
Startup
- ✅ Unlimited workflows
- ✅ 50,000 executions/month
- ✅ Priority support
- ✅ Advanced integrations
- ✅ Custom domains
- ✅ Analytics dashboard
Growth
- ✅ Everything in Startup
- ✅ 500,000 executions/month
- ✅ Team collaboration
- ✅ API access
- ✅ White-label options
- ✅ SLA guarantee
Enterprise Plans
Enterprise
Custom pricing based on scale and requirements
Features
- ✅ Unlimited everything
- ✅ On-premises deployment
- ✅ SSO integration
- ✅ Advanced security
- ✅ Dedicated support
- ✅ Custom integrations
Pricing Factors
- • Number of users
- • Monthly execution volume
- • Support level required
- • Deployment type
- • Custom development needs
- • Training and onboarding
2. Professional Services (15% of Revenue)
Consulting & Implementation
interface ProfessionalServices {
consulting: {
strategicPlanning: "$200-300/hour"
processOptimization: "$150-250/hour"
systemIntegration: "$175-275/hour"
automationDesign: "$150-225/hour"
}
implementation: {
platformSetup: "$5,000-15,000"
customIntegrations: "$10,000-50,000"
migrationServices: "$15,000-100,000"
trainingSessions: "$2,500-7,500/day"
}
ongoing: {
managedServices: "$5,000-25,000/month"
maintenanceContracts: "$2,000-10,000/month"
prioritySupport: "$1,000-5,000/month"
}
}
Training & Certification
- Certification Programs - $500-2,000 per individual
- Corporate Training - $10,000-50,000 per engagement
- Workshop Series - $2,500-7,500 per session
- Online Courses - $99-499 per course
3. Marketplace & Partnerships (10% of Revenue)
Integration Marketplace
Partner Revenue Share
Revenue sharing with integration partners and third-party developers
- • 70% to Partner / 30% to Platform
- • Minimum quality standards
- • Marketing support included
Template Store
Premium workflow templates created by community experts
- • $5-50 per template
- • Subscription bundles available
- • Free templates for community
Strategic Partnerships
- Technology Partners - Joint solution development and co-marketing
- System Integrators - Referral fees and certification programs
- Reseller Network - Margin-based partnership model
- Cloud Providers - Infrastructure credits and co-selling opportunities
4. Community & Events (3% of Revenue)
Conference & Events
- Annual Conference - $500-1,500 per ticket
- Workshop Series - $200-500 per session
- Certification Events - $300-800 per participant
- Sponsored Events - $5,000-50,000 per sponsor
Premium Community
- Pro Community Access - $49/month
- Exclusive Content - Premium tutorials and resources
- Early Access - Beta features and roadmap previews
- Direct Expert Access - Office hours with team members
5. Ancillary Revenue (2% of Revenue)
- Merchandise - Branded items and swag
- Books & Publications - Technical guides and best practices
- Licensing - Technology licensing for specialized use cases
- Data Insights - Anonymized industry benchmarks and reports
📊 Financial Projections
Revenue Growth Trajectory
$100K
2024 Q2 ARR
$500K
2024 Q4 ARR
$2M
2025 Q4 ARR
$10M
2026 Q4 ARR
Key Financial Metrics
Target Metrics (2024):
Monthly Recurring Revenue: $250K
Customer Acquisition Cost: $150
Customer Lifetime Value: $2,400
Gross Margin: 85%
Net Revenue Retention: 120%
Customer Breakdown:
Free Users: 75,000
Startup Plans: 2,500
Growth Plans: 800
Enterprise Clients: 150
Geographic Revenue:
North America: 50%
Europe: 30%
Asia-Pacific: 15%
Other: 5%
💎 Stock Sharing Model
Equity Distribution Strategy
Employee Stock Options
All employees receive equity participation
- • 4-year vesting schedule
- • 1-year cliff period
- • Performance-based bonuses
- • Early exercise options
Contributor Rewards
Open-source contributors earn equity through contributions
- • Contribution-based allocation
- • Quarterly distribution events
- • Long-term contributor bonuses
- • Community voting influence
Revenue Sharing Program
Contributor Dividends
- Quarterly Distributions - Share of net profits distributed to contributors
- Performance Bonuses - Additional rewards for exceptional contributions
- Long-term Incentives - Increasing share percentages over time
- Community Fund - Portion allocated to community growth initiatives
Transparency Commitments
interface FinancialTransparency {
monthlyReporting: {
revenue: "Monthly recurring revenue breakdown"
expenses: "Operational cost transparency"
growth: "Key metric tracking"
community: "Contributor reward distributions"
}
quarterlyReporting: {
financial: "Complete financial statements"
equity: "Stock option pool updates"
roadmap: "Investment allocation plans"
governance: "Decision-making transparency"
}
}
🎯 Investment Strategy
Revenue Allocation
Future Funding Plans
Series A (2025)
- Target Raise - $5-10 million
- Use of Funds - Global expansion, enterprise features, team scaling
- Investor Profile - Strategic VCs with enterprise software experience
- Equity Dilution - Maintain majority community/employee ownership
Long-term Vision
- Sustainable Growth - Profitable operation without external pressure
- Community Ownership - Transition toward community-governed structure
- Global Impact - Measurable positive impact on business efficiency
- Exit Strategy - IPO with public benefit corporation structure
📈 Success Metrics
Financial KPIs
- Monthly Recurring Revenue Growth - 20%+ month-over-month
- Net Revenue Retention - 120%+ (expansion revenue from existing customers)
- Customer Acquisition Cost Payback - Under 12 months
- Gross Revenue Retention - 95%+ (low churn rate)
- Unit Economics - LTV:CAC ratio of 3:1 or better
Business Health Indicators
- Product-Market Fit - High NPS scores and organic growth
- Scalability - Improving margins as scale increases
- Sustainability - Profitable operation with reinvestment capacity
- Community Health - Growing contributor base and engagement
- Market Position - Leading automation platform recognition
💬 Financial Transparency
We believe in radical transparency about our financial model:
- 📊 Monthly Reports - Public dashboard with key metrics
- 💰 Quarterly Earnings - Detailed financial statements
- 🤝 Community Updates - Regular stakeholder communications
- 📈 Goal Tracking - Public progress toward financial milestones
Questions about our earning model? Join our financial transparency discussions or contact our business team.
📚 Related Documentation
- Stock Sharing Details - Equity participation and distribution
- Roadmap - Strategic direction and investment priorities
- Sales Process - How we acquire and serve customers
- Pricing Strategy - Detailed pricing philosophy and structure