Earning Model

Transparent revenue streams and sustainable growth strategy

💰 Revenue Philosophy

We believe in sustainable, transparent monetization that aligns with our open-source values. Our earning model ensures platform growth while maintaining community trust and accessibility for all users.

Core Principles

🌐 Open Core Model

Core platform remains free and open-source, with premium features for enterprise needs.

📈 Value-Based Pricing

Pricing reflects the business value delivered, not arbitrary feature limitations.

🤝 Community First

Revenue supports community growth, infrastructure, and continued innovation.

🔄 Reinvestment

Profits are reinvested in platform development, community programs, and team growth.

🏗️ Revenue Streams

1. SaaS Platform (70% of Revenue)

Our primary revenue source through Software-as-a-Service subscriptions:

Individual & Startup Plans

Free

$0
per month
  • ✅ Up to 5 workflows
  • ✅ 1,000 executions/month
  • ✅ Community support
  • ✅ Basic integrations
  • ✅ Open source access
Popular

Startup

$29
per month
  • ✅ Unlimited workflows
  • ✅ 50,000 executions/month
  • ✅ Priority support
  • ✅ Advanced integrations
  • ✅ Custom domains
  • ✅ Analytics dashboard

Growth

$99
per month
  • ✅ Everything in Startup
  • ✅ 500,000 executions/month
  • ✅ Team collaboration
  • ✅ API access
  • ✅ White-label options
  • ✅ SLA guarantee

Enterprise Plans

Enterprise

Custom pricing based on scale and requirements

Custom
Contact sales
Features
  • ✅ Unlimited everything
  • ✅ On-premises deployment
  • ✅ SSO integration
  • ✅ Advanced security
  • ✅ Dedicated support
  • ✅ Custom integrations
Pricing Factors
  • • Number of users
  • • Monthly execution volume
  • • Support level required
  • • Deployment type
  • • Custom development needs
  • • Training and onboarding

2. Professional Services (15% of Revenue)

Consulting & Implementation

interface ProfessionalServices {
  consulting: {
    strategicPlanning: "$200-300/hour"
    processOptimization: "$150-250/hour"
    systemIntegration: "$175-275/hour"
    automationDesign: "$150-225/hour"
  }
  
  implementation: {
    platformSetup: "$5,000-15,000"
    customIntegrations: "$10,000-50,000"
    migrationServices: "$15,000-100,000"
    trainingSessions: "$2,500-7,500/day"
  }
  
  ongoing: {
    managedServices: "$5,000-25,000/month"
    maintenanceContracts: "$2,000-10,000/month"
    prioritySupport: "$1,000-5,000/month"
  }
}

Training & Certification

  • Certification Programs - $500-2,000 per individual
  • Corporate Training - $10,000-50,000 per engagement
  • Workshop Series - $2,500-7,500 per session
  • Online Courses - $99-499 per course

3. Marketplace & Partnerships (10% of Revenue)

Integration Marketplace

Partner Revenue Share

Revenue sharing with integration partners and third-party developers

  • • 70% to Partner / 30% to Platform
  • • Minimum quality standards
  • • Marketing support included

Template Store

Premium workflow templates created by community experts

  • • $5-50 per template
  • • Subscription bundles available
  • • Free templates for community

Strategic Partnerships

  • Technology Partners - Joint solution development and co-marketing
  • System Integrators - Referral fees and certification programs
  • Reseller Network - Margin-based partnership model
  • Cloud Providers - Infrastructure credits and co-selling opportunities

4. Community & Events (3% of Revenue)

Conference & Events

  • Annual Conference - $500-1,500 per ticket
  • Workshop Series - $200-500 per session
  • Certification Events - $300-800 per participant
  • Sponsored Events - $5,000-50,000 per sponsor

Premium Community

  • Pro Community Access - $49/month
  • Exclusive Content - Premium tutorials and resources
  • Early Access - Beta features and roadmap previews
  • Direct Expert Access - Office hours with team members

5. Ancillary Revenue (2% of Revenue)

  • Merchandise - Branded items and swag
  • Books & Publications - Technical guides and best practices
  • Licensing - Technology licensing for specialized use cases
  • Data Insights - Anonymized industry benchmarks and reports

📊 Financial Projections

Revenue Growth Trajectory

$100K

2024 Q2 ARR

✅ Achieved

$500K

2024 Q4 ARR

🎯 Target

$2M

2025 Q4 ARR

📈 Goal

$10M

2026 Q4 ARR

🚀 Vision

Key Financial Metrics

Target Metrics (2024):
  Monthly Recurring Revenue: $250K
  Customer Acquisition Cost: $150
  Customer Lifetime Value: $2,400
  Gross Margin: 85%
  Net Revenue Retention: 120%
  
  Customer Breakdown:
    Free Users: 75,000
    Startup Plans: 2,500
    Growth Plans: 800
    Enterprise Clients: 150
    
  Geographic Revenue:
    North America: 50%
    Europe: 30%
    Asia-Pacific: 15%
    Other: 5%

💎 Stock Sharing Model

Equity Distribution Strategy

Employee Stock Options

All employees receive equity participation

  • • 4-year vesting schedule
  • • 1-year cliff period
  • • Performance-based bonuses
  • • Early exercise options

Contributor Rewards

Open-source contributors earn equity through contributions

  • • Contribution-based allocation
  • • Quarterly distribution events
  • • Long-term contributor bonuses
  • • Community voting influence

Revenue Sharing Program

Contributor Dividends

  • Quarterly Distributions - Share of net profits distributed to contributors
  • Performance Bonuses - Additional rewards for exceptional contributions
  • Long-term Incentives - Increasing share percentages over time
  • Community Fund - Portion allocated to community growth initiatives

Transparency Commitments

interface FinancialTransparency {
  monthlyReporting: {
    revenue: "Monthly recurring revenue breakdown"
    expenses: "Operational cost transparency"
    growth: "Key metric tracking"
    community: "Contributor reward distributions"
  }
  
  quarterlyReporting: {
    financial: "Complete financial statements"
    equity: "Stock option pool updates"
    roadmap: "Investment allocation plans"
    governance: "Decision-making transparency"
  }
}

🎯 Investment Strategy

Revenue Allocation

Platform Development
40%
Team & Operations
35%
Marketing & Sales
15%
Community & Open Source
10%

Future Funding Plans

Series A (2025)

  • Target Raise - $5-10 million
  • Use of Funds - Global expansion, enterprise features, team scaling
  • Investor Profile - Strategic VCs with enterprise software experience
  • Equity Dilution - Maintain majority community/employee ownership

Long-term Vision

  • Sustainable Growth - Profitable operation without external pressure
  • Community Ownership - Transition toward community-governed structure
  • Global Impact - Measurable positive impact on business efficiency
  • Exit Strategy - IPO with public benefit corporation structure

📈 Success Metrics

Financial KPIs

  • Monthly Recurring Revenue Growth - 20%+ month-over-month
  • Net Revenue Retention - 120%+ (expansion revenue from existing customers)
  • Customer Acquisition Cost Payback - Under 12 months
  • Gross Revenue Retention - 95%+ (low churn rate)
  • Unit Economics - LTV:CAC ratio of 3:1 or better

Business Health Indicators

  • Product-Market Fit - High NPS scores and organic growth
  • Scalability - Improving margins as scale increases
  • Sustainability - Profitable operation with reinvestment capacity
  • Community Health - Growing contributor base and engagement
  • Market Position - Leading automation platform recognition

💬 Financial Transparency

We believe in radical transparency about our financial model:

  • 📊 Monthly Reports - Public dashboard with key metrics
  • 💰 Quarterly Earnings - Detailed financial statements
  • 🤝 Community Updates - Regular stakeholder communications
  • 📈 Goal Tracking - Public progress toward financial milestones

Questions about our earning model? Join our financial transparency discussions or contact our business team.


📚 Related Documentation